The JA Free Enterprise Center

Imagine a generation where young people, no matter their background, know how to budget, save, and invest. A generation that is armed with the self-determination, confidence, and understanding to take control of their financial futures and their careers. A generation that no longer wonders what they are going to do as adults, but instead asks, “what kind of innovator do I want to be?

The JA Free Enterprise Center houses the Robert and Judi Newman JA Finance Park®, presented by Transamerica, and a second state-of-the-art learning lab, the Daniels Fund JA Dream Accelerator®. Together, they fuse the physical and digital worlds to deliver innovative, real-world, and inspirational learning experiences that accelerate economic mobility and opportunity for young people.

The Daniels Fund JA Dream Accelerator® is an interactive and responsive career exploration experience that motivates high school students to develop a plan to pursue a meaningful career. This experience brings careers to life by sharing stories of emerging entrepreneurs and Colorado visionaries tailored to each student’s interests and aptitudes. After students’ initial visit, JA provides ongoing learning opportunities and additional resources customized to each student’s experience, guiding them through a process to identify, research, refine, and pursue their goals.

Robert and Judi Newman JA Finance Park®, presented by Transamerica is the second JA Finance Park in Metro Denver and doubles JA’s capacity to provide teens the opportunity to become adults for the day in this immersive simulation. Recognized by Harvard University as a best practice for teaching financial literacy, students explore a mini-city, learning first-hand how to budget for housing, insurance, transportation, retirement investments, and more. Volunteer role models share their experiences, helping teens connect their learning to the real world.


When not in use by JA, spaces within the JA Free Enterprise Center are available for community use, including conference rooms and a large terrace overlooking the Rocky Mountains.

To make a legacy gift, or to learn more about naming opportunities for the JA Free Enterprise Center, please contact Kristi Shaffer.

Our Impact

2024/25 School Year

87,593
Students Reached
482
Schools Reached
63
Districts Reached